AMA JaxState Blog

     Eleven students from the Jax State American Marketing Association chapter competed at the AMA International Collegiate Conference in Chicago, March 11–15. The team earned an honorable mention in the MLB-sponsored Case Competition, finishing 24th out of 110 teams internationally. Students Chloe Peace, Haleigh Chavez, Kenley Lanier, Jayla Grey, Delaney Whiddon, Isaac Brown, Raven James, Alex Raughton, Anastasia Pinkston, Haley Garcia, and Elisabeth Rea, accompanied by faculty advisor Dr. Mark Sciuchetti, represented Jax State across multiple competitions, workshops, and professional development sessions. Students had the opportunity to network, engage with employers, and learn about marketing firsthand from industry leaders and professionals while joining a community of international marketing students.      Attending this conference helped students in many areas, and they would like to share some about their experiences! “As a non-marketing major, I rea...

       On February 24th, the AMA chapter at Jax State toured Shipt's headquarters in Birmingham, Alabama!       During the visit, students were guided by Jada Dumas and Megan Hardin, who provided an in-depth look at the company's operations, workplace culture, and overall business strategy. Students were able to actively engage by asking thoughtful questions, participating in discussions, and observing how business concepts are applied in a real-world corporate setting.  The ability to see the headquarters environment firsthand made the experience even more impactful. Students were able to tour each floor in their headquarters, including their photography studio, meeting rooms, and even their arcade!      Beyond learning about Shipt as a company, the visit gave students a valuable opportunity to grow within the marketing community. Experiences like this allow students to build connections, gain professional insight, and better ...

     On February 10th, AMA at JSU had a chance to hear from Spencer Oliver, the Senior Marketing Manager at RMC Health System.      Mr. Oliver's creative presentation covered many topics and gave good advice that is not only useful for students now, but also useful for life after graduation. He broke down what marketing truly is about: understanding people, using strategy, communication, and value to connect with your audience. He also shared marketing strategies he uses at his job and how important resources, teamwork, and community are in healthcare marketing.     Additionally, Mr. Oliver did a leadership activity with AMA students. Before the meeting, each student filled out a quiz, and this quiz categorized students into four categories based on their leadership style. He broke down each leadership style, highlighting their strengths and ways they can grow.      Ultimately, he ended with great advice for students as they begin s...