AMA JaxState Blog

On January 27th, AMA members gathered at Merrill Hall for our third meeting of the semester! We had the pleasure of hosting our guest speaker, Griffin Herb. Mr. Herb is the marketing manager for McWane Valve & Hydrant Group. With Mr. Herb receiving both his bachelor's and MBA from JSU, he had helpful insights to students at JSU, because he was once in the same position we are in today. He shared the trajectory of his career from beginning to present day with us. This includes all his past and current jobs, what he did in each position, where they were located, and the pros and cons of these positions. This helped students understand different jobs in the marketing field, because he has had a lot of experience. Mr. Herb's main piece of advice was to take risks. If he had not taken risks, he would not be in the job he is in today. He also shared valuable career advice about recognizing the right opportunities and not being afraid to move from a good situation to a better on...

If you missed our most recent AMA meeting, don’t worry, we’ve got you covered! It was a fun, creative, and inspiring night filled with teamwork, big ideas, and plenty of marketing magic.  We kicked things off by welcoming members with refreshing sodas to help everyone relax and get comf ortable. Once everyone was settled in, we transitioned into the introduction of our workshop. Our president walked us through the structure of the meeting and explained how the activity would flow, setting us up for a productive and exciting session.  Next, members received a marketing brief for our Marketing Strategy Workshop. The challenge? Create a full marketing strategy for Verde, a green, sustainable, and chemical-free laundry detergent brand targeting Gen Z consumers. Teams were asked to think creatively about branding, messaging, promotion, and positioning while keeping sustainability and authenticity at the center.  After br...

 On January 13th, 2026, students gathered in Merrill Hall for AMA's spring semester kickoff! Returning members were excited to be back, and new members filled the room. To begin the meeting, our chapter president, Chloe Peace, informed members of what they can expect in the upcoming semester. She discussed member benefits and the schedule for the semester—including the structure for workshop days and guest speakers. To conclude the meeting, members discussed future event and fundraiser ideas, and everyone introduced themselves. AMA is excited for a productive semester!