Marketing Strategy Workshop with Verde



If you missed our most recent AMA meeting, don’t worry, we’ve got you covered! It was a fun, creative, and inspiring night filled with teamwork, big ideas, and plenty of marketing magic. 

We kicked things off by welcoming members with refreshing sodas to help everyone relax and get comf

ortable. Once everyone was settled in, we transitioned into the introduction of our workshop. Our president walked us through the structure of the meeting and explained how the activity would flow, setting us up for a productive and exciting session. 

Next, members received a marketing brief for our Marketing Strategy Workshop. The challenge? Create a full marketing strategy for Verde, a green, sustainable, and chemical-free laundry detergent brand targeting Gen Z consumers. Teams were asked to think creatively about branding, messaging, promotion, and positioning while keeping sustainability and authenticity at the center. 

After brainstorming and collaborating, each group presented their strategies to the chapter. We heard so many innovative ideas and fresh perspectives; it was amazing to see everyone’s creativity and marketing skills in action! Following the presentations, members voted for their favorite strategy, making it both competitive and fun. 

We wrapped up the meeting by sharing important reminders and upcoming updates to make sure everyone stays informed and engaged as we move forward this semester. 

Thank you to everyone who attended and participated, you made this workshop such a success! We’re so proud of the energy, ideas, and teamwork our members continue to bring. If you weren’t able to join us, we hope to see you at our next meeting. Trust us, you won’t want to miss what’s coming next! 




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